ESPN’s School GameDay Constructed by The Residence Depot Delivers Recording-Breaking Season because the Most-Watched Common Season Ever – ESPN Press Room

• GameDay stays the most-watched sports activities information / studio present on cable and school soccer’s most-watched pregame present
• Digital and social ship notable year-over-year progress
• 4 new host colleges spotlight the milestone 2022 season

ESPN’s School GameDay Constructed by The Residence Depot delivered substantial viewership progress in the course of the 2022 school soccer season to mark its most-watched common season and second most-watched general season within the present’s 36-year historical past. The historic marketing campaign included visits to 4 new campus websites, together with two FCS stops and 7 journeys to top-10 matchups. In all, the premier pregame present has now hosted 436 street reveals.

In the course of the record-breaking 12 months, GameDay averaged 2.1 million viewers and elevated viewership in all key demographics with an general 8% enhance throughout all viewers. Feminine viewership alone rose by 10% from 2021.

Together with convention championship week, GameDay recorded its second most-watched general season ever and most-watched season for the reason that present expanded to a few hours in 2013. School GameDay stays the most-watched sports activities information and studio present on cable and school soccer’s No. 1 pregame present, outpacing the competitors by 70% general and 104% within the remaining hour.

GameDay’s most-watched present of 2022 was Week 13 on the Michigan-Ohio State recreation, averaging 2.4 million viewers, together with 3.1 million within the remaining hour. Total, it was this system’s seventh most-watched telecast on report.

Acquainted Favorites and Notable Newcomers

School GameDay’s acquainted faces returned this fall with host Rece Davis on the helm for his eighth season, becoming a member of Michigan Heisman Trophy winner and School Soccer Corridor of Famer Desmond Howard (seventeenth season) and Emmy Award-winning analyst Kirk Herbstreit (twenty sixth season) on the desk. Legendary coach Lee Corso has now notched 394 all-time headgear picks, going 9-1 in 2022.

Georgia All-American and School Soccer Corridor of Famer David Pollack returned for his eleventh season on the present together with veteran reporters Gene Wojciechowski (twelfth season) and Jen Lada (seventh season), who introduced outstanding and impactful tales week after week together with Wojciechowski’s characteristic on Michigan soccer and Demetrius ‘Meechie’ Walker and Lada’s story on Clemson’s Bryan Bresee and his sister Ella.

Pat McAfee joined the group in Week 2 after signing a brand new multi-year deal to turn out to be a full-time analyst on the present. As well as, health teacher and in-arena host Jess Sims joined the solid as a GameDay reporter, whereas award-winning school soccer author Pete Thamel contributed to the present in his first season with ESPN.

Analysis producer Chris ‘The Bear’ Fallica was celebrated in the course of the Massive 12 Championship present as he made one remaining look on GameDay, concluding his twenty ninth season.

Massive 12 leads all conferences with 4 GameDay visits
The Massive 12 led all conferences with 4 GameDay visits in 2022. The present traveled to Texas (twice), Kansas and to the Dr Pepper Massive 12 Convention Championship in Arlington. In all, GameDay visited eight completely different conferences over 14 weeks this season: ACC (1), Massive Ten (2), Massive 12 (4), Massive Sky (1), Pac-12 (1), SEC (3), SWAC (1) and Solar Belt (1).

First-Time Stops

School GameDay traveled far and broad in the course of the 2022 season, notching 4 first-time stops to carry the premier pregame present’s complete visits to 80 completely different colleges and 99 completely different cities all time. GameDay made its first cease in Boone, N.C., for Appalachian State throughout Week 3 earlier than making its method to Kansas in Week 6.

In Week 9, Jackson State took heart stage as the primary Southwestern Athletic Convention (SWAC) campus to host the present and the fourth journey all-time to a recreation that includes Traditionally Black Schools and Universities. One other first for the report books – GameDay’s Week 12 cease at Montana State marked the coldest present on report (-3 levels Fahrenheit) in addition to the primary Massive Sky Convention faculty to host and the second go to to an FCS web site in 2022. Montana turned the forty first state the place GameDay has hosted a present.

The primary-time stops introduced within the viewers as nicely – App State, Kansas and Montana State reveals all topped 2.1 million viewers, whereas Jackson State scored 1.8 million viewers, including to the record-breaking season.

By the Numbers

Social and Digital Delivers

• GameDay’s social platforms added to the success of the season – the present’s TikTok account eclipsed 1 million followers in solely its second season, complementing the present’s Twitter (3 million followers), Fb (2 million) and Instagram (1 million) accounts
• Whole engagement throughout GameDay social platforms was up 518% from 2021 whereas complete video views had been up 640% throughout all platforms. GameDay TikTok alone accrued over 251 million views all through the common season
• ESPN’s weekly digital and social present Countdown to GameDay noticed important will increase throughout its sophomore season. Co-hosted by Christine Williamson, Harry Douglas and Harry Lyles Jr., Countdown introduced in 12.2 million complete viewers, a 25% year-over-year enhance and marked a 20% enhance in common weekly viewers
• ESPN Audio’s re-launched School GameDay podcast, that includes Rece Davis and Pete Thamel, together with David Pollack and Invoice Connelly, was accessible for the primary time as on-demand video podcast on YouTube along with all audio platforms. By the top of the common season, mixed downloads and views had been nicely over one million, with the present persevering with by means of bowl season and offseason
• This season, ESPN.com enhanced its GameDay choices and the present launched the School GameDay Hub, a brand new on-line vacation spot the place followers can entry details about every week’s campus websites and extra

GameDay Extras

• GameDay kicked off the season in Columbus with a particular Week 1 efficiency by GRAMMY® nominated rapper Jack Harlow, who then joined the crew because the visitor picker
• Different notable superstar visitor pickers this season included Luke Combs (Week 3, App State), Sabrina Ionescu – the present’s first WNBA picker (Week 8, Oregon), Peyton Manning (Week 7, Tennessee) {and professional} golfer Jordan Spieth (Week 11, Texas)
• ESPN launched a brand new inventive marketing campaign this 12 months – ‘The Biggest Story Ever Performed’ – selling the 2022 school soccer season. The second advert within the collection highlighted the story behind the Washington State Cougars’ flag and its GameDay historical past
• GameDay even launched its personal personalised cereals to commemorate Rivalry Week in November

 Sturdy Help

• Disney Promoting celebrated its longest-running sponsorship this 12 months with the twentieth anniversary of The Residence Depot because the title sponsor of GameDay
• 9 manufacturers supported GameDay in the course of the 2022 season with newcomers DoorDash and Outdated Dominion Freight Line becoming a member of The Residence Depot, Aflac, AT&T, Coors Mild, GEICO, Goodyear and Pizza Hut

The Present Goes On
School GameDay will wrap up the 2022-23 school soccer season with particular editions originating from the School Soccer Playoffs semifinal on the Peach Bowl on Saturday, Dec. 31, from 9 a.m. – midday ET forward of No. 1 Georgia and No. 4 Ohio State’s showdown for the Nationwide Championship spot (8 p.m., ESPN and the ESPN App). The present will then shut out the season on the CFP Nationwide Championship on Monday, Jan. 9, from 9 a.m. – midday ET earlier than the massive recreation (7:30 p.m., ESPN and the ESPN App).

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Media Contact:
Julie McKay, ESPN Communications – [email protected], @McKay_Julie

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